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BAD DAY Tea
Brand identity & packaging
Can a cup of craft tea fix a lousy day? BAD DAY says yes: with a little help from a friend.
From stepping in gum to tripping on an untied shoelace, each flavor tells a story of an animal having their own bad day, inviting playful commiseration between character and customer. Bright colors, a lively custom logotype, and storybook-style illustrations combine to offer a lighthearted respite over a soothing cup of decaf tea.
This brand and package design concept is envisioned to sell at Whole Foods, targeting millennial and Gen Z consumers.
Date: 2020
Scope: Branding, package design, illustration
BAD DAY Tea
Brand identity & packaging
Can a cup of craft tea fix a lousy day? BAD DAY says yes: with a little help from a friend.
From stepping in gum to tripping on an untied shoelace, each flavor tells a story of an animal having their own bad day, inviting playful commiseration between character and customer. Bright colors, a lively custom logotype, and storybook-style illustrations combine to offer a lighthearted respite over a soothing cup of decaf tea.
This brand and package design concept is envisioned to sell at Whole Foods, targeting millennial and Gen Z consumers.
Date: 2020
Scope: Branding, package design, illustration
On the reverse side of each package, the animal’s mishap is resolved, paired with the relief of a piping cup of tea.