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BAD DAY Tea
Brand identity & packaging
Can a cup of craft tea fix a lousy day? BAD DAY says yes: with a little help from a friend.
From stepping in gum to tripping on an untied shoelace, each flavor illustrates the story of an animal having their own bad day, inviting playful commiseration between character and consumer. Bright colors, a lively custom logotype, and storybook-style illustrations combine to offer a lighthearted respite over a soothing cup of decaf tea.
This brand and package design concept is envisioned to sell at Whole Foods, targeting millennial and Gen Z consumers.
Date: 2020
Scope: Branding, package design, illustration
BAD DAY Tea
Brand identity & packaging
Can a cup of craft tea fix a lousy day? BAD DAY says yes: with a little help from a friend.
From stepping in gum to tripping on an untied shoelace, each flavor illustrates the story of an animal having their own bad day, inviting playful commiseration between character and consumer. Bright colors, a lively custom logotype, and storybook-style illustrations combine to offer a lighthearted respite over a soothing cup of decaf tea.
This brand and package design concept is envisioned to sell at Whole Foods, targeting millennial and Gen Z consumers.
Date: 2020
Scope: Branding, package design, illustration
On the reverse side of each package, the animal’s mishap is resolved, paired with the relief of a piping cup of tea.