BAD DAY Tea Series

Branding & package design

In this project, I created a brand concept envisioned to sell at Whole Foods, a high-end US grocery chain known for selling expensive, unique products.

BAD DAY is a series of 6 decaf teas intended to help the consumer unwind after a hard day. The illustrations all depict cartoon animals distressed over a small inconvenience, like an untied shoelace.

The boxes are designed to make the customer chuckle, while also relating to the animals’ distress. On the back of each box, the animal’s problem is resolved. The brand hopes to make an emotional connection to customers and bring a small joy to their day.

Client: Whole Foods (student project)
Date: 2020
Skills: Logo design/branding, package design, illustration