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Ed-tech marketing design
Formative is an education technology start-up building a smarter digital assessment tool for teachers. Designed to make their work faster, easier, and more effective, Formative is re-imagining how classroom technology can look.
In my work with Formative, I created a variety of graphics for their marketing campaigns. I initiated a new illustration style based on trend research—the bright, sleek new direction reflects the excitement and innovation that Formative brings to classrooms.
Date: 2023
Scope: Illustration, social media design, print ad design, motion design
Formative
Ed-tech marketing design
Formative is an education technology start-up building a smarter digital assessment tool for teachers. Designed to make their work faster, easier, and more effective, Formative is re-imagining how classroom technology can look.
In my work with Formative, I created a variety of graphics for their marketing campaigns. I initiated a new illustration style based on trend research—the bright, sleek new direction reflects the excitement and innovation that Formative brings to classrooms.
Date: 2023
Scope: Illustration, social media design, print ad design, motion design
![](https://freight.cargo.site/t/original/i/a0f33048ce41124eab458409ea126a528ed40934afc3ba27ba90779bb259fb5a/NCASA-Quarter-Image-Promo-Graphic.png)
![](https://freight.cargo.site/t/original/i/688d1327374a89fc6cb51becb1b0a792d17c894ad93d7d7c4300bb7aa11daef7/FAB-SocialAd-1350-Green.gif)
Print/social ads
Web graphics
![](https://freight.cargo.site/t/original/i/029b01775fc4c66a64d9be242509130cdb30ed108adfd895b6cd81546d1b2a48/Rtf1.png)
![](https://freight.cargo.site/t/original/i/4cfe258338e48362065016c5423c796787811404df79d85a8652025e61574199/Rtf2.png)
![](https://freight.cargo.site/t/original/i/7577dfb7723a4bf13fa702c8b60ee62b37c7f1a99a070648b13802b017e1498b/Rtf3.png)
![](https://freight.cargo.site/t/original/i/664fe2814943a61ff262f51317ba5e7206d86e8382887ba1394694c508f8247c/Rtf4.png)
![](https://freight.cargo.site/t/original/i/a1141542d9d067fd7506111416c94d7c8b5ab5c8b83302201583ee138de403a1/Rtf5.png)
![](https://freight.cargo.site/t/original/i/4d79d96884ca60a8e33d5ad455dc4b6b357eb33529e86f1f7494c7b580befb6c/Blog1.png)
![](https://freight.cargo.site/t/original/i/aa95c80a25fd808b1fb5cd70b2aa90f5361331998f89ee7409e845a860234223/Blog2.png)
![](https://freight.cargo.site/t/original/i/c8eb04effa4d9494b254ada2dbcf96552826c0f2828d5a6ea05e4b9c1aae1f02/Blog3.png)
![](https://freight.cargo.site/t/original/i/a17a8551b2f8a3334ebe04b41ab15f32b23ffbcf0bf053e9530f6599d144f00a/Blog4.png)
![](https://freight.cargo.site/t/original/i/63f934cf4619fb271f1426dd1d96c6e6c3e76eab645d5d05047b83ebc3fe5293/Blog6.jpg)
![](https://freight.cargo.site/t/original/i/be4d5bd648b745aa5a4526538cad5d00ebf8ee44062d0be4c3c82e04df4f0020/Blog5.jpg)
![](https://freight.cargo.site/t/original/i/8c62559132108405215ae4c1e25c917a47ae63824b475b1e9901b213a8f1cf13/Blog7.jpg)
Blog illustrations
![](https://freight.cargo.site/t/original/i/0958daa531ff601f309bd92e0a9ca227594926d7d26bd41d673d226f2a0ca0d8/Screen-Shot-2023-07-17-at-4.45.40-PM.png)
![](https://freight.cargo.site/t/original/i/601f534ec2687bd3f3e745c3b1fe85e359c5a24358d59093624a19e16853eadf/Screen-Shot-2023-07-17-at-4.45.26-PM.png)
![](https://freight.cargo.site/t/original/i/3ff36562de60c03df24b5fe9f6d954c6d46ff35fbe59ba1a5293eb96d42ac7b8/RtfSketch.png)
![](https://freight.cargo.site/t/original/i/27a7e8cfc4713f36a511b7fb06b58ed6e136f53342fa0334fcb999f0faa597ec/Untitled_Artwork-12.png)