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Ed-tech marketing design
Formative is an education technology start-up building a smarter digital assessment tool for teachers. Designed to make their work faster, easier, and more effective, Formative is successfully re-imagining classroom technology.
In my work with Formative, I created a variety of graphics for their marketing campaigns. I initiated a new company-wide illustration style based on trend research—the bright, sleek new direction reflects the excitement and innovation that Formative brings to classrooms.
Date: 2023
Scope: Illustration, social media design, print ad design, motion design
Formative
Ed-tech marketing design
Formative is an education technology start-up building a smarter digital assessment tool for teachers. Designed to make their work faster, easier, and more effective, Formative is successfully re-imagining classroom technology.
In my work with Formative, I created a variety of graphics for their marketing campaigns. I initiated a new company-wide illustration style based on trend research—the bright, sleek new direction reflects the excitement and innovation that Formative brings to classrooms.
Date: 2023
Scope: Illustration, social media design, print ad design, motion design
Print/social ads
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Web graphics
Blog illustrations
