A font for change

In this project, I created a custom bitmap typeface for a poster urging people to reduce their water consumption.

My assignment was to create a typeface specifically for communicating this message, using a bitmap framework and aesthetic.

I also created 6 ads for digital marketplaces to showcase the font and the variety of ways it could be used.

Client: Student project
Date: 2020
Skills: Type design, photo manipulation, poster design