A font for change

In this project, I created a custom bitmap typeface for a poster urging people to reduce their water consumption.

My assignment was to create a font for this message within a bitmap framework and aesthetic. The goal is a typeface whose tone strengthens the reader’s urge to action.

I also created digital marketing materials to sell the font to potential buyers. The 6 MyFonts.com ads, showing different use cases in bold color, demonstrate the tone and versatility of the font. The anatomy ad goes into further detail.

Client: Student project
Date: 2020
Skills: Type design, photo manipulation, poster design

MyFonts.com ads

Type anatomy ad

Font construction

Mood board