A font for change

Gallons is a custom bitmap typeface designed to make bold calls for awareness. It targets Gen Z audiences who use their creativity for social causes.

Inspired by the inherent boldness and unique nature of bitmap type, Gallons is attention-grabbing in an ever-expanding digital landscape—a necessity for social action. Wide, squared characters exude a sense of urgency, delivering their message with confidence.

This custom typeface was created to sell on digital marketplaces, with supporting marketing collateral showcasing its tone and functional versatility.

Date: 2020
Scope: Type design, digital marketing, poster design

MyFonts.com ads

Type anatomy ad

Font construction

Mood board