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Gallons
A font for change
Gallons is a custom bitmap typeface designed to make bold calls for awareness. It targets Gen Z audiences who use their creativity for social causes.
Inspired by the inherent boldness and unique nature of bitmap type, Gallons is attention-grabbing in an ever-expanding digital landscape—a necessity for social action. Wide, squared characters exude a sense of urgency, delivering their message with confidence.
This custom typeface was created to sell on digital marketplaces, with supporting marketing collateral showcasing its tone and functional versatility.
Date: 2020
Scope: Type design, digital marketing, poster design
Gallons
A font for change
Gallons is a custom bitmap typeface designed to make bold calls for awareness. It targets Gen Z audiences who use their creativity for social causes.
Inspired by the inherent boldness and unique nature of bitmap type, Gallons is attention-grabbing in an ever-expanding digital landscape—a necessity for social action. Wide, squared characters exude a sense of urgency, delivering their message with confidence.
This custom typeface was created to sell on digital marketplaces, with supporting marketing collateral showcasing its tone and functional versatility.
Date: 2020
Scope: Type design, digital marketing, poster design
![](https://freight.cargo.site/t/original/i/84accf04d9cc891f0de91b6dc30a25a7fc4a735479fda7f7642fe3d1b7ac024c/GAL_Poster_Mockup.jpg)
![](https://freight.cargo.site/t/original/i/e91af962df2c0f6fc4b0ae4b68a416987f8b9b286dfeaa412b416dddc98e280c/Gal_MyFonts_Composed_1.png)
![](https://freight.cargo.site/t/original/i/52a9cc95ec831ce98f92688bb88e6b39bb0259b1bfbada306397e054baa69424/Gal_MyFonts_Composed_2.png)
![](https://freight.cargo.site/t/original/i/bbea37d6a1f2a365efb189e61eaa86b3e077905674ff7ab1c6e44605464f4924/Gal_MyFonts_Composed_3.png)
![](https://freight.cargo.site/t/original/i/94ff4f3f5868d410715dc7da0bac418bd21850a8b7f8fba89ad4e7abe631404c/GAL_AnatomyPoster.jpg)
![](https://freight.cargo.site/t/original/i/04705a32fec8c1656020a6f98d28834611a197b29784fc6727126577947cf5d4/Screen-Shot-2022-04-10-at-10.35.06-PM.png)
Font construction
![](https://freight.cargo.site/t/original/i/ada1669436a300d75add330ce8384907177280d76e6e5e0289154448a7314628/GallonsMood.jpg)
Mood board