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Kaita
Kaita J Design is a line of hand-printed apparel I designed to give new life to secondhand clothing. The line offers customers a way to connect to nature by celebrating its beauty while reducing clothing waste.
To market this line, I share the hand-printing process, celebrating how intimately it allows the customer to experience the artist’s touch. That artisan touch is also felt through hand-written signage and brand photos taken in nature.
Date: 2022
Scope: Photography, art direction, illustration, printmaking, branding
Collaborators: Photography—Sarah Ellis, Arabella Reece
Kaita
J Design
Hand-printed apparel
Kaita J Design is a line of hand-printed apparel I designed to give new life to secondhand clothing. The line offers customers a way to connect to nature by celebrating its beauty while reducing clothing waste.
To market this line, I share the hand-printing process, celebrating how intimately it allows the customer to experience the artist’s touch. That artisan touch is also felt through hand-written signage and brand photos taken in nature.
Date: 2022
Scope: Photography, art direction, illustration, printmaking, branding
Collaborators: Photography—Sarah Ellis, Arabella Reece
