National Museum of Puerto Rican Arts & Culture (NMPRAC)

Rebrand and web design

NMPRAC is a museum located in Chicago, IL dedicated to showcasing the work of Puerto Rican artists. Puerto Rican art is known for its vibrancy, reflecting the rich culture and landscape of the island.

In this project I created a re-brand concept for NMPRAC, including a new logo, website, and social media ad series. The new brand uses a pattern based off of the murals of the Puerto Rican art group Pintalto.

The new brand hopes to excite the museum’s visitors, and make their materials more accessible to allow them to continue and expand their work in their community.

Client: NMPRAC (student project)
Date: 2019
Skills: Illustration, web design, social media content creation, logo design