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Queer Products Should Mean Queer Profits
Informational booklet
“Rainbow capitalism” is a term used to describe the corporate use of LGBTQ+ themes to sell products, something many companies take part in during Pride Month.
This booklet was created in response to this phenomenon, aiming to inspire corporations to relate to the queer community in a more ethical way. It offers ideas and provides education on financial issues facing the LGBTQ community.
Bold, blocky type and a striking rainbow gradient combine to spotlight suggestions and statistics, while highlighted questions inspire reflection throughout the reading.
Date: 2022
Scope: Layout design, copywriting, illustration
Queer Products Should Mean Queer Profits
Informational booklet
“Rainbow capitalism” is a term used to describe the corporate use of LGBTQ+ themes to sell products, something many companies take part in during Pride Month.
This booklet was created in response to this phenomenon, aiming to inspire corporations to relate to the queer community in a more ethical way. It offers ideas and provides education on financial issues facing the LGBTQ community.
Bold, blocky type and a striking rainbow gradient combine to spotlight suggestions and statistics, while highlighted questions inspire reflection throughout the reading.
Date: 2022
Scope: Layout design, copywriting, illustration
