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Safe Abortions Save Lives
Planned Parenthood ad campaign
In this project, I created a concept for a series of bus stop ads urging viewers to take action to protect abortion rights.
The imagery combines ripped paper textures with all-caps lettering to create a sense of unease and urgency, while sharing facts about how banning abortion leads to unsafe conditions.
Client: Planned Parenthood Action Fund (student project)
Date: 2022
Skills: Art direction, hand-lettering, photo manipulation, copywriting
Safe Abortions Save Lives
Planned Parenthood ad campaign
In this project, I created a concept for a series of bus stop ads urging viewers to take action to protect abortion rights.
The imagery combines ripped paper textures with all-caps lettering to create a sense of unease and urgency, while sharing facts about how banning abortion leads to unsafe conditions.
Client: Planned Parenthood Action Fund (student project)
Date: 2022
Skills: Art direction, hand-lettering, photo manipulation, copywriting
