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Safe Abortions Save Lives
Planned Parenthood ad campaign
This poster campaign was created for the Planned Parenthood Action Fund, which believes that “restricting abortion access is dangerous and inhumane”.
The catchphrase “Safe Abortions Save Lives” pairs with startling safety statistics to capture the attention of passerby, directing them to connect with the fund if they resonate with the cause.
Each poster features bold handwriting and imagery of ripped paper combining to create a sense of unease and urgency that strengthens the call to action.
Date: 2022
Skills: Art direction, hand-lettering, photo manipulation, copywriting
Safe Abortions Save Lives
Planned Parenthood ad campaign
This poster campaign was created for the Planned Parenthood Action Fund, which believes that “restricting abortion access is dangerous and inhumane”.
The catchphrase “Safe Abortions Save Lives” pairs with startling safety statistics to capture the attention of passerby, directing them to connect with the fund if they resonate with the cause.
Each poster features bold handwriting and imagery of ripped paper combining to create a sense of unease and urgency that strengthens the call to action.
Date: 2022
Skills: Art direction, hand-lettering, photo manipulation, copywriting
