Safe Abortions Save Lives

Planned Parenthood ad campaign

In this project, I created a concept for a series of bus stop ads urging viewers to take action to protect abortion rights.

The imagery combines ripped paper textures with all-caps lettering to create a sense of unease and urgency, while sharing facts about how banning abortion leads to unsafe conditions.

Client: Planned Parenthood Action Fund (student project)
Date: 2022
Skills: Art direction, hand-lettering, photo manipulation, copywriting

Mood board

Concept sketches